m88 baccarat is owned by Groupe du Louvre, the majority of which is controlled by the Taittinger family.
Coombe said she thinks the young bride represents only a segment of Tranquility’s market, since the design is versatile. “The modernism of it has been very well-accepted in the American market.”
The fact that a 235-year-old French company is launching product designed to appeal to American sensibilities reflects the company’s relatively new management, said Corinne Coombe, president of Baccarat. The line, which encompasses stemware, barware, votives, cardholders and more, features a pattern of frosted olives and engraved strokes. All rights reserved.
Barry, who also designs furniture for Baker, said Tranquility reflects an “everyday elegance” and works with contemporary and traditional tabletop styles.
“[Chairwoman] Anne-Claire Taittinger is a forward-thinking lady and wants to make the company more modern,” said Coombe. Retail prices in the new collection range from $78 to $2,355.
Baccarat will work with another American designer on a collection that will most likely debut in September, said Coombe, who declined to reveal further details.
Describing Tranquility’s appeal, Barry said, “I think its universal, but I think it will bring a young crowd to Baccarat.”. “I don’t think it’s necessarily bridal, although [weddings are] a great opportunity to start collecting crystal.”
COPYRIGHT 2000 MacFadden Communications Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
NEW YORK-Blending years of French tradition with the hipness of young consumers, Baccarat unveiled Tranquility, its crystal beverageware and giftware collection, created by American designer Barbara Barry.
The collection will initially be delivered to Neiman Marcus, Gump’s and Baccarat stores, and will roll out to the balance of the market June 1.
Copyright 2000 Gale, Cengage Learning
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